Pricing Digital Books for ClickBank Success
If you haven’t already explored the possibility of publishing your digital books on ClickBank, now is the time. ClickBank offers an easy to use process that allows self-publishers to create their content, upload it, and promote it to millions of potential customers. All it takes is registration on the site and then you’re ready to get started. Step-by-step instructions on uploading your book and managing the process are included on the site. But if you do need help, they have an outstanding customer support team to help you.
One of the important aspects of publishing and selling your electronic book on ClickBank is pricing. Attaching the most appropriate price on the book helps ensure sales will be brisk and many. There are some basic guidelines that will help you price your book for ClickBank publication:
Know your niche market and the niche audience. What are they looking for in content and what are they willing to pay for it. Can they find it somewhere else cheaper? The ClickBank Marketplace offers an opportunity for you to review similar products and see their pricing strategies. This may help you decide where to price your eBook for better sales.
Remember that your niche audience is looking for value and unique information. If you’re providing information they can find anywhere else on the Internet, they are likely to pass you by. But if you offer valuable, informative content that tells them how to do something, how to save money, or something else that makes life easier for them, they are more likely to buy your book. And more likely to return for more books.
Many publishers start out with one price and adjust pricing as they experiment and learn more. If you price the book and it is not selling, you can test a lower price to see what happens. Changing the price is simple with the ClickBank system. However, some publishers find that it is more attractive to start with a higher price or even increase prices. Some people perceive value is equal to cost and they are willing to buy books that are higher priced. Once again, consider your niche market when doing this.
Pricing too high or too low can have a negative effect on the sales of the book. A low price may be attractive to you because you want to get a lot of sales fast. But remember that affiliates will be promoting your product and they need to make sure it is worth their time. On the other hand, pricing a book too high may scare off buyers and affiliates.
Paying attention to what others in the market are receiving for similar products in the niche is the best place to start with pricing. Then, you can work on pricing from that point. If you decide to adjust pricing later, it will be easy to do and this helps you learn more about pricing strategy for future eBooks.